Roel Willems

Sr. Manager Experimentation & Data Privacy

I’m Roel, 36 years old and am working with Albert Heijn for the past 5,5 years. Before joining AH I worked extensively as a consultant on data analytics and experimentation projects.

Fun fact: I started out studying on the Willem de Kooning academy and still believe that working with data is as much art as it is science.

10:15 - 11:15

track Data

Eliminate guesswork

Introductory session (Difficulty: Low)

Assumption ≠ Insight" - building towards a culture of experimentation. How the right approach, methodology and process can solve traditional business challenges. And the story from the frontline with the personalized offers case.